It’s our business to know how to get our clients’ products into the hands of their customers. With an ever-evolving shopping model, it’s critical to find the most effective and efficient way to reach the socially and digitally savvy Australian customer. “We’ve combed through range of retail whitepapers and articles to identify emerging key trends […]
Trends
Five tips to capitalise during the 2018 Christmas madness
To better understand where and when shoppers will be spending their hard-earned time and money during this year Christmas period, we surveyed 500 Australians in partnership with CXI Research Group from the Swinburne Business School. “To help our clients capitalise on the gift-buying madness”, said Nabib Awad, General Manager, Retail Safari, “our annual Christmas Shopping […]
Australians Christmas shopping intentions
In the lead up to Christmas, we surveyed Australians to discover their shopping intentions for this Christmas season.
ASDA UK Launches Christmas Quality Roadshow
UK Supermarket chain Asda has taken to the road this Christmas, treating shoppers to a magical Après Ski lodge experience.
Highlights from the 2015 ACRS World Retail Congress
This week I attended the “Highlights from the ACRS World Retail Congress” where my time was well spent hearing about merging global trends and retail best practice. This year’s theme centred on the idea of ‘Transforming retail today, tomorrow and beyond’ to survive in an age of disruption. Retail leaders – Dr. Sean Sands and […]
From Brand Ambassadors to Engagement Specialists
For many years, Brand Ambassadors have been a ubiquitous part of the shopping environment. Used as a standard in-store promotional tactic by grocery and non-grocery manufacturers alike, their traditional role has predominantly involved increasing brand awareness, as well as driving sales. However, in recent years we have been observing changes in the Australian market, which […]