Providing an expert voice in a crowded field
Shifting from passive to active, the key benefit to assisted selling is the active way of selling. Consumer behaviour research consistently ranks knowledgeable retail staff as a key factor when shoppers are making purchasing decisions. Retail Safari’s assisted selling teams can be found in-store delivering outstanding customer service blended with a consultative selling approach.
Visiting 7500+ retailers each month, our category experts interact with consumers at the point-of-purchase influencing their buying decisions in grocery and non-grocery environments each and every week. By unlocking the power of data, our assisted selling teams also embrace the use of data and insights to impact sales.
In-store customer service has become a significant differentiator in retail outlets. Latest research confirms that 78% of consumers want sales associates with a deep knowledge of the product range.
Our clients are responding to this gap and are investing in quality sales associates. They’re recognising that sales personnel are playing an increasingly pivotal role in creating unique selling propositions that customers weren’t expecting. Not only are these face-to-face interactions providing personalised experiences, they’re optimising brand value and increasing sales across grocery, independents, department stores, mass retail to telco, hardware and consumer electronics.
Our assisted selling services include:
- High-advice product consultants
- Brand ambassadors
- Product sampling & demonstrations
- In-store events
- Data driven territory planning
- Retail staff training