Despite the rise of online grocery shopping, physical stores still provide the modern-day shopper the best value.Our household & personal care client - who had a relatively unknown brand – looked to Retail Safari to help: educate shoppers about their environmental & value for money benefits, assemble a workforce who could articulate their brand's philosophy and help influence purchasing decisions in-store.
Our solution evolved around 'getting closer to the customer' not only geographically, but by providing personalised retail experiences.We proposed optimising the traditional sampling method by having approachable knowledgeable sales people at shelf or in the aisle. The key difference being: it's an active way of selling whereby influencers approach the shoppers as opposed to waiting for them to walk up to a stand.
This new Assisted Selling approach has outperformed our client's traditional sampling tactics.To this day our client continues to witness maximum cut through, higher conversation rates and engagement levels are at an all-time high.
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