Retail Marketing
Triggering the impulse to buy
As consumers have adapted to the convenience of online shopping, the challenge for brands and retailers is how to deliver in-store experiences that are consistent with their digital expectations. As a retail activation agency, we’re driven to meet this mission head on, optimize brand value and to increase in-store sales for our clients.
Every month – across Australia’s retail universe – we call on nearly 7,500+ retailers from grocery, independents, department stores, mass retail to telco, hardware and consumer electronics.
Whether it’s a specific project or a fully integrated initiative, Retail Safari’s approach is grounded through insights and motivated by results. Effective retail activations will not only increase brand visibility but increase purchase intent and drive conversion rates.
Since customer service and sales personnel are as important as ever, effective face-to-face interaction is central to retail success. Retail success also depends heavily on ‘getting closer to the customer’ not only geographically but also by providing personalized shopping experiences. Retailers who supply exceptional customer service, physical contact and create unique selling propositions that customers weren’t expecting, they will stand out in the marketplace.
With over 40,000 customer interactions each week, our insight and data-led approach enhances our daily retail interactions, activates brands along the purchase journey and triggers the impulse to buy at critical points – both in and out of store.
Our retail activation services include:
