Digital Shelf Analytics
AN ECOMMERCE AUDIT SOLUTION
Staying on top of how your products are shown across multiple online retailers can be difficult and time-consuming. Digital Shelf Analytics (DSA) eliminates manual audits, enables brands to analyze the digital shelf, helps to identify new opportunities, and drives online conversions.
Digital Shelf Analytics uses AI-powered smart search technology to reveal how visible, available, and compliant your online products are at each of the retail partners’ websites – anytime, anywhere.
Taking Control of Product Visibility Online
You may know who your online retail partners are, but do you know if and how they are presenting your products?
The key factors that impact how readily products are sold are largely the same in the physical and online worlds – availability, share of shelf, visibility, sales support and so on. To keep their products moving off shelves, brands can’t leave it up to chance with how their online retail partners are presenting their products. The challenge for brands then is to master consistent product visibility across all their online channels.
The following are some examples of eCommerce challenges that brands face with their online sales channels, challenges that contribute to massive online conversion problems and lost sales:
- Are your products displayed correctly, with the correct title and descriptions, across your online retailers?
- Are your products in stock and available
- Are your products visible
- Do your products have a high search ranking
- Are ratings and reviews available? Are they trending positively?
- How are your products being priced?
- Who are your competitors on the digital shelf?
Digital Shelf Analytics offers a one-stop solution to help brands identify and overcome these challenges to find lost sales opportunities across all your online sales channels.
With Digital Shelf Analytics it is now easier than ever to apply the principles of audits, mystery shopping and merchandising to the digital world. Through constant smart monitoring, Digital Shelf Analytics can monitor a number of your online retailers simultaneously, ensuring your products are always available to buy wherever they are listed online.
Digital Shelf Analytics provides you with data-driven insights into how well your products are performing on your retail partners’ websites, allowing you to take control of your digital shelf, optimize product performance, and increase online sales.
Digital Shelf Analytics can help you to ensure you offer consistent and excellent online shopper experiences.
If you want to capitalise on the growth of eCommerce and maximise sales opportunities across the digital shelf, contact us.
