The Consumer Electronics Show (CES) is the biggest industry event of its kind in the world, which this year saw over 170,000 attendees scour over 2.2 million square feet of exhibit space featuring more than 3,600 exhibitors. Whilst big brands often steal the show, this year also featured a record number of start-ups showcasing their […]
Trends
Retail Safari at #TECHmyway Conference
The TechMyWay conference was an invite-only event hosted by Lenovo in Sydney on Friday Feb 13th and Retail Safari had the privilege to be invited. Special guest speakers Marita Cheng (2012 young Australian of the Year), Cameron Parker (Founder of Black Milk Clothing) and Ashton Kutcher – (Actor, Entrepreneur and Lenovo Product Engineer) discussed what technology […]
CES 2015 is all systems go. Gary Shapiro opens the show.
“Innovate or die!” A familiar mantra from the CEO and President of the Consumer Electronics Association, Gary Shapiro, and again a common theme in his keynote this morning to open the Consumer Electronics Show for 2015. Because “innovation by it’s very nature disrupts the status quo” and innovation is what CES is all about! With […]
What retailers can do to drive business success
In the current competitive retail environment, Australian retailers are increasingly turning to specialist industry suppliers for the best advice and latest technologies to help drive business success. By engaging an expert, retailers can focus on their priorities without being distracted by their many other day-to-day demands according to August Retail World’s in-store services business review. […]
Refined palates driving indulgence and premiumisation
Demand in the frozen desserts and pastries category has shifted from the traditional family-shared dessert to single-serve and bite-sized sweets according to Retail World’s category review in their August 22 issue. Some trends and predictions mentioned are that dessert shoppers have become more knowledgeable and are checking ingredients, switching to healthier options such as all-natural, […]
Is social the future of retail marketing?
As quickly as brands jump on board the latest social media craze, the next one is already gaining momentum. Many social media managers are however forgetting that the true benefit of social media is spreading the brand message to consumers and letting them share their experiences with others who could be potential customers. People trust […]