The TechMyWay conference was an invite-only event hosted by Lenovo in Sydney on Friday Feb 13th and Retail Safari had the privilege to be invited. Special guest speakers Marita Cheng (2012 young Australian of the Year), Cameron Parker (Founder of Black Milk Clothing) and Ashton Kutcher – (Actor, Entrepreneur and Lenovo Product Engineer) discussed what technology means to them, as well as their views and visions of the future of technology and the role of innovation in a modern world (amongst other things).
The audience of over 300 was made up of a mix of celebrities, Lenovo employees and a few select members of the public who had won invites through on-line competitions and in-store promotions at Harvey Norman. The event was supported by some key Lenovo personnel as well as several promotional staff members (from “Play”) who were fully trained on Lenovo by one of Retail Safari’s “Lenovo Legends”. He also spent his time engaging with several tech journalists and reviewers, discussing the finer points of Lenovo products and what makes them stand out in the crowded and competitive Australian consumer electronics market.
The event was closely covered online via a live YouTube feed, Twitter commentary and numerous Facebook posts, as well as making the national headlines over the weekend.
The complete event video can be viewed here: https://www.youtube.com/watch?v=r1AZ6ZF1ysM
By Ronny Howard, Retail Program & Training Manager at Retail Safari
