Bricks-and-mortar retailing is as strong if not stronger than ever. In fact, the store is and will remain the centre of the sales universe.
It’s a simple fact that many retailers ignore at their peril! Seventy per cent of consumers will walk out of a store if they don’t have access to knowledgeable salespeople.
Lynne McKay, GM Retail Activation, was asked to comment on which marketing channels were performing the strongest for Retail Safari’s FMCG clients.
UK Supermarket chain Asda has taken to the road this Christmas, treating shoppers to a magical Après Ski lodge experience.
This week I attended the “Highlights from the ACRS World Retail Congress” where my time was well spent hearing about merging global trends and retail best practice. This year’s theme centred on the idea of ‘Transforming retail today, tomorrow and beyond’ to survive in an age of disruption. Retail leaders – Dr. Sean Sands and […]
Sydney, Sept. 22, 2015 – retail marketing agency Retail Safari – part of CPM Australia – has secured one of the industry’s leading retail marketing operators, announcing the appointment of Nabih (Nabs) Awad as group account director. Effective immediately, Awad’s appointment consolidates CPM’s leadership team and its ongoing commitment in helping Australia’s top organisations by […]