Some highlights from Las Vegas by Dominic O’Brien. CES 2014 was dominated by a number of emerging areas including digital health, fitness and wearable technologies. Digital health products included a huge range of connected sensor based devices including heart rate and blood pressure monitors, vital sign sensors and emergency alert systems with GPS technology. Wearable […]
Retail Safari at the 2014 CES – Day 1
Our colleagues are at the 2014 International Consumer Electronics Show in Las Vegas. They will be sharing some of the hottest new tech gadgets from the show. They had a great time today and their brains are a little (or a lot) overloaded… too many interesting and exciting stuff, but their favourite product of the day was the […]
WestJet real-time giving – a great way to connect with customers
WestJet, the Canadian airline, is spreading the magic of Christmas further with a campaign whose video has gone viral around the globe. This is the second year that WestJet has used a Christmas video to connect and interact with customers on a personal level. This year WestJet is not only offering the emotional and memorable Christmas video […]
How great experiences lead to dedicated customers and long-term profits
In today’s economy “experience and human connection trump price and features” even when consumers have more options than ever. While online and mobile technologies offer consumers nearly whatever they want, whenever they want it, they increasingly value great experiences and the ability to connect with other people. Starbucks, Uber and Apple are examples of how […]
Is the store the forgotten marketing medium?
Although over the past five years or so most marketing focus has been on two areas – mobile and social – when launching a new product we all ask ourselves ‘what is the best medium to get our message out about that new product?’ This was discussed in a CPGmatters article, which points out that […]
Death of the Salesman – Deepening the conversation
An updated edition of Death of the Salesman has been launched in the UK. Sponsored by CPM International, the book expands on the original version and takes a more in-depth look at the UK and European markets, challenging the way in which many businesses approach their sales function. The new book includes a companion website, […]