As consumers and shoppers become increasingly mindful of their budgets, a report shows that event and experiential marketing programs are having a larger impact on purchase decisions. The newest EventTrack report for 2014 surveyed brands, customers and agencies, and found event marketing is a rapidly growing investment. The top two reasons for adding experiential consumer […]
Pop-up stores a major tool for businesses regardless of size
Pop-up stores are not limited to small retailers or online brands looking for a physical presence anymore. According to Courtney Subramanian’s articles in Fortune, more and more businesses are finding good reasons to launch pop-up shops as the concept not only provides a chance to generate more sales but also to learn more about customers, […]
Assisted selling gives a competitive sales advantage
As the rise of Assisted Selling continues, recent results in the US verify its effectiveness in the Consumer Electronics retail space with up to 22% uplift in sales when combined with Brand Advocacy amongst retail staff. While there is much debate as to the impact of online sales versus bricks-and-mortar retailing, these findings further strengthen […]
Is social the future of retail marketing?
As quickly as brands jump on board the latest social media craze, the next one is already gaining momentum. Many social media managers are however forgetting that the true benefit of social media is spreading the brand message to consumers and letting them share their experiences with others who could be potential customers. People trust […]
Top 5 trends from SXSW Interactive
The 21st Annual South by South West (SXSW) Interactive Festival was held from March 7-11 in Austin Texas showcasing the latest in cutting edge technology and digital creativity. SXSW was established in 1987 as a music conference and festival and in 1997 the Interactive festival was added. The SXSW 2014 event featured five days of […]
Marketing that the Australian consumer really wants
With the hunt for the highest ROI in marketing spend and broadest reach to consumers, marketers have been embracing new technologies as the solution to influence their target markets – but is it working? According to recent research¹, the Australian consumer isn’t necessarily embracing these technologies with the same fervour. As an example, Social Media […]