RadioShack, the U.S. electronics retailer, has launched its first new generation concept store in New York offering tech-hungry shoppers “a new level of products, service and excitement in a store that makes the buying experience fun”. The new format incorporates: – Helpful, informative Texpert staff – Technology that makes shopping interesting and playful, like touchscreens […]
No ordinary park bench, one full of surprises.
Virgin Atlantic brought its top service and amenities to New Yorkers in a very unique way. The airline transformed an ordinary New York City park bench into a first class seating area. Unexpected park visitors, who sat on the red cushioned bench, were treated to a little Upper Class in-flight experience with a difference – […]
P&G’s biggest “consumer experience” event in NYC
Procter & Gamble held a massive sampling event in New York City on June 19 in five pop-up temporary locations that resembled big blue “experience boxes” across the city. The EverydayEffect event aimed to build awareness about P&G’s brands after it found that while the average American household uses ten P&G products, most consumers could […]
Customers need more than products
This is one of the Harvard Business Review’s “Management Tip of the Day” articles that we found very interesting and wanted to share. The best salespeople see a sale as a consultation, not a transaction. They find ways to benefit the customer beyond what the product offers. Here are three ways you can be more […]
AT&T opens its first-ever “brand experience” store
AT&T opened the doors of its first-ever “brand experience” store in Chicago. The 10,000-square-foot store attracts an estimated 30,000 customers per month and features AT&T’s first retail demos of a connected car and AT&T Digital Life home security and automation services. Other features include the Explorer Lounge, where customers can try out new apps in the […]
Consumers want retailers to enhance the in-store shopping experience
Consumers are increasingly using digital tools in their path to purchase. According to SapientNitro survey there is a high degree of readiness among shoppers to embrace digital communications and combine online planning with in-store visits to make their shopping more informed, cost-effective and enjoyable. It’s never been more critical for retailers to recognize that integrating […]