Did someone say free chocolate? That’s right, the Swiss-based chocolate company, Milka, created an engaging campaign “Dare To Be Tender” which compelled people to think collaboratively and interact with one another just to get a free chocolate. A vending machine was placed in a public space in Argentina filled with chocolate bars, yet the machine […]
New metrics to measure in-store marketing activities effectiveness
Often the decision making process of shoppers does not occur until they actually see a product in the store. In fact, the in-store decision rate has climbed from 70% in 1995 to 76% in 2012. As a result, the way a product is displayed in a store and is supported by in-store activities can […]
Touchpoints are still important, but customers care about the journey
The reality is that purchasing is more a journey than an event. Customers go on a journey where they have multiple and more interactions than ever to achieve a specific goal – decide what product or service to buy. What they really expect is this journey to be seamless across all touchpoints. According to two […]
Localisation is essential for business growth
In the fast changing world of retail, localisation of brand relationships and offers represents both a major challenge and enormous opportunity for the industry. Despite the perceived benefits of globalisation, driven primarily by the quest for economies of scale, there is a seismic shift to localisation according to Retail World article. Consumers are becoming tired […]
In Finland, you can pay for your purchases with your face
Designed to improve the security and speed of transactions, the Finland-based company Uniqul has developed a payment system that uses facial recognition software to let customers pay for purchases without the need for cash, a credit card, a wallet or mobile phone. The system works with a Uniqul tablet placed at check-out stations. To confirm […]
How local retailers are approaching increased international competition
Interesting article in The Age today – Survival chic: Australian fashion’s new look. This is about how local retailers are preparing for increased competition from international retailers with H&M and Uniqlo on their way in addition to Zara and Topshop and others, and international online competition. It includes some comments from Retail Safari’s MD Gingkai […]