To better understand where and when shoppers will be spending their hard-earned time and money during this year Christmas period, we surveyed 500 Australians in partnership with CXI Research Group from the Swinburne Business School. “To help our clients capitalise on the gift-buying madness”, said Nabib Awad, General Manager, Retail Safari, “our annual Christmas Shopping […]
Big news! We’re delighted to announce yet another milestone in the Retail Safari journey: our brand refresh and new website. You’ll be able to see our new look anywhere from our website to our social networking pages (e.g., Facebook, LinkedIn, YouTube and Twitter). Our overall new look is light and modern, packed full of energy […]
In the lead up to Christmas, we surveyed Australians to discover their shopping intentions for this Christmas season.
Bricks-and-mortar retailing is as strong if not stronger than ever. In fact, the store is and will remain the centre of the sales universe.
This week I attended the “Highlights from the ACRS World Retail Congress” where my time was well spent hearing about merging global trends and retail best practice. This year’s theme centred on the idea of ‘Transforming retail today, tomorrow and beyond’ to survive in an age of disruption. Retail leaders – Dr. Sean Sands and […]
For many years, Brand Ambassadors have been a ubiquitous part of the shopping environment. Used as a standard in-store promotional tactic by grocery and non-grocery manufacturers alike, their traditional role has predominantly involved increasing brand awareness, as well as driving sales. However, in recent years we have been observing changes in the Australian market, which […]