A significant change in the retail landscape brought on by pandemic – one that seems here to stay – is the shift in shopper behaviour around their favoured channels for shopping. The proportion of shoppers using only a single channel for their shopping – either physical stores or online – has decreased, with a corresponding […]
At last night’s 2018 Shop! Marketing at Retail Award, Optus and Retail Safari were awarded the Gold prize “2018 Field Marketing Excellence Award”. The industry event is dedicated to celebrating and recognising the innovations of retail and shopper marketing across Australia. “We are incredibly proud to receive this industry award,” Nabs Awad, Managing Director, Retail […]
Oct 13, 2017 – At last night’s 2017 POPAI Marketing @ Retail Awards, Microsoft and their agency partner – Retail Safari – were awarded the “2017 Field Marketing Excellence Award”.
It’s a simple fact that many retailers ignore at their peril! Seventy per cent of consumers will walk out of a store if they don’t have access to knowledgeable salespeople.
Sydney, Sept. 22, 2015 – retail marketing agency Retail Safari – part of CPM Australia – has secured one of the industry’s leading retail marketing operators, announcing the appointment of Nabih (Nabs) Awad as group account director. Effective immediately, Awad’s appointment consolidates CPM’s leadership team and its ongoing commitment in helping Australia’s top organisations by […]
For many years, Brand Ambassadors have been a ubiquitous part of the shopping environment. Used as a standard in-store promotional tactic by grocery and non-grocery manufacturers alike, their traditional role has predominantly involved increasing brand awareness, as well as driving sales. However, in recent years we have been observing changes in the Australian market, which […]