As we approach the 2020 Christmas shopping season, questions around the impacts of COVID-19 on shopper behaviour abound. What will be the same as 2019? What will be different? What do we, as retailers, marketers and brands, need to be thinking about as we enter into the most important retail season of the year? To […]
Preparations are well underway for Australian brands and retailers to capitalise on the upcoming holiday shopping season. As a key trading milestone – where Australians dig deep into their pockets to make Christmas purchases for their loved ones – brands and retailers are doing everything in their power to make the most of this […]
In today’s retail universe, brands are constantly rolling out new technologies, designing novel concepts and even applying clever publicity stunts. Each of these investments and innovations are attempts at competing for the attention, time and share of pocket of the digitally empowered consumers. Yet too few brands understand that – in the course of these […]
It’s our business to know how to get our clients’ products into the hands of their customers. With an ever-evolving shopping model, it’s critical to find the most effective and efficient way to reach the socially and digitally savvy Australian customer. “We’ve combed through range of retail whitepapers and articles to identify emerging key trends […]
To better understand where and when shoppers will be spending their hard-earned time and money during this year Christmas period, we surveyed 500 Australians in partnership with CXI Research Group from the Swinburne Business School. “To help our clients capitalise on the gift-buying madness”, said Nabib Awad, General Manager, Retail Safari, “our annual Christmas Shopping […]
In the lead up to Christmas, we surveyed Australians to discover their shopping intentions for this Christmas season.