It’s our business to know how to get our clients’ products into the hands of their customers. With an ever-evolving shopping model, it’s critical to find the most effective and efficient way to reach the socially and digitally savvy Australian customer. “We’ve combed through range of retail whitepapers and articles to identify emerging key trends […]
Bricks-and-mortar retailing is as strong if not stronger than ever. In fact, the store is and will remain the centre of the sales universe.
It’s a simple fact that many retailers ignore at their peril! Seventy per cent of consumers will walk out of a store if they don’t have access to knowledgeable salespeople.
Lynne McKay, GM Retail Activation, was asked to comment on which marketing channels were performing the strongest for Retail Safari’s FMCG clients.
This week I attended the “Highlights from the ACRS World Retail Congress” where my time was well spent hearing about merging global trends and retail best practice. This year’s theme centred on the idea of ‘Transforming retail today, tomorrow and beyond’ to survive in an age of disruption. Retail leaders – Dr. Sean Sands and […]
For many years, Brand Ambassadors have been a ubiquitous part of the shopping environment. Used as a standard in-store promotional tactic by grocery and non-grocery manufacturers alike, their traditional role has predominantly involved increasing brand awareness, as well as driving sales. However, in recent years we have been observing changes in the Australian market, which […]