In today’s retail universe, brands are constantly rolling out new technologies, designing novel concepts and even applying clever publicity stunts. Each of these investments and innovations are attempts at competing for the attention, time and share of pocket of the digitally empowered consumers. Yet too few brands understand that – in the course of these […]
It’s our business to know how to get our clients’ products into the hands of their customers. With an ever-evolving shopping model, it’s critical to find the most effective and efficient way to reach the socially and digitally savvy Australian customer. “We’ve combed through range of retail whitepapers and articles to identify emerging key trends […]
Bricks-and-mortar retailing is as strong if not stronger than ever. In fact, the store is and will remain the centre of the sales universe.
It’s a simple fact that many retailers ignore at their peril! Seventy per cent of consumers will walk out of a store if they don’t have access to knowledgeable salespeople.
Lynne McKay, GM Retail Activation, was asked to comment on which marketing channels were performing the strongest for Retail Safari’s FMCG clients.
This week I attended the “Highlights from the ACRS World Retail Congress” where my time was well spent hearing about merging global trends and retail best practice. This year’s theme centred on the idea of ‘Transforming retail today, tomorrow and beyond’ to survive in an age of disruption. Retail leaders – Dr. Sean Sands and […]