The holiday season is fast approaching, and with it comes a flurry of questions about what will shape the 2023 holiday trading landscape in Australia. In response, CPM-Retail Safari is excited to announce the release of its highly anticipated 8th edition of the Christmas Shopping Intentions Survey, designed to offer invaluable insights into the shopping […]
Christmas Shopping Trends
2022 Christmas Shopping Intentions Outlook
As we approach the 2022 Christmas shopping season, questions around purchasing behaviour changes in a post-COVID world abound. What’s different this year? What are the enduring changes? What’s reverting back to pre-pandemic norms? Findings from our 7th annual Christmas Shopping Intentions survey explore these questions and more. Our annual report: “Christmas Shopping Intentions – What […]
Unboxing consumer shopping trends for Christmas 2021
2020 saw unprecedented disruptions to shopping and consumption patterns. For Christmas, Australians found new ways to find and buy gifts for loved ones by embracing online shopping to keep the spirit of the season alive. As we approach Christmas 2021 with the same challenges for retailers from COVID-19 restrictions and lockdowns, questions around what this […]
2020 Christmas Commerce: Consumer Outlook and COVID-19 Impacts
As we approach the 2020 Christmas shopping season, questions around the impacts of COVID-19 on shopper behaviour abound. What will be the same as 2019? What will be different? What do we, as retailers, marketers and brands, need to be thinking about as we enter into the most important retail season of the year? To […]
2019 Christmas shopping trends to watch
Preparations are well underway for Australian brands and retailers to capitalise on the upcoming holiday shopping season. As a key trading milestone – where Australians dig deep into their pockets to make Christmas purchases for their loved ones – brands and retailers are doing everything in their power to make the most of this […]
Five tips to capitalise during the 2018 Christmas madness
To better understand where and when shoppers will be spending their hard-earned time and money during this year Christmas period, we surveyed 500 Australians in partnership with CXI Research Group from the Swinburne Business School. “To help our clients capitalise on the gift-buying madness”, said Nabib Awad, General Manager, Retail Safari, “our annual Christmas Shopping […]