Retail Safari & Microsoft take home 2017 POPAI’s Field Marketing Excellence Award

Retail Safari & Microsoft 2017 POPAI Winners

Oct 13, 2017 – At last night’s 2017 POPAI Marketing @ Retail Awards, Microsoft and their agency partner – Retail Safari –  were awarded the “2017 Field Marketing Excellence Award”. The industry event is dedicated to celebrating and recognising the innovations of retail and shopper marketing across Australia. “We are incredibly proud to receive this esteemed award,” said Michelle Casey, Channel Marketing Lead, Consumer Channels Group, Microsoft Australia. “It’s recognition of the robust work we’re […]

Read more

Australians Christmas shopping intentions

christmas shopping insights

In the lead up to Christmas, we surveyed Australians to discover their shopping intentions for this Christmas season. To better understand this key trading period, we partnered with the ACRS Shopper Tracker via an online survey with a sample size of 444 shoppers representing the Australian population. “The research reveals that the physical store is still the most preferred channel for Australian consumers this Christmas,” said Andrew Potter, Managing Director, CPM Australia. “However, the data […]

Read more

Whoever said ‘clicks’ would replace ‘bricks’?

The prediction that online shopping would make the physical store redundant was fashionable among those early internet ‘experts’ who envisaged empty, windblown high streets lined with boarded-up shopfronts while the bulk of the population did virtually all their shopping from home. It hasn’t quite worked out that way has it? And there are few signs that it will. Bricks-and-mortar retailing is as strong if not stronger than ever. In fact, the store is and will […]

Read more

70% of customers walk out of store empty handed

Retail Safari Assisted Selling

It’s a simple fact that many retailers ignore at their peril! Seventy per cent of consumers will walk out of a store if they don’t have access to knowledgeable salespeople¹. Salespeople are the real untapped resource. Where once we may have preferred to be left alone in a store, consumers increasingly demand that sales staff are ready and willing to help. However, they must know their stuff. Australians, for instance, want retailers to be consultants, […]

Read more

Consumer Trialling Remains One of the Strongest Channels

Lynne McKay, GM Retail Activation, was asked to comment on which marketing channels were performing the strongest for Retail Safari’s FMCG clients. In this article, Lynne confirms that consumer trialling continues to be one of the strongest channels that increases both purchase intent and conversion rates.  However – she states – that not all trialling campaigns equal success and urges a word of caution: if brands miss out on fully articulating their product benefits and […]

Read more

ASDA UK Launches Christmas Quality Roadshow

UK Supermarket chain Asda has taken to the road this Christmas, treating shoppers to a magical Après Ski lodge experience. Customers are being invited to step inside The Lodge and be transported to a welcoming cabin in the snowy mountains, decked with vintage skis, sledges, Christmas trees and twinkling lights.  Brand ambassadors wearing George fairisle jumpers are offering tastings of key Christmas quality lines. The roadshow, devised by CPM UK, aims to reinforce loyalty of […]

Read more

Highlights from the 2015 ACRS World Retail Congress

This week I attended the “Highlights from the ACRS World Retail Congress” where my time was well spent hearing about merging global trends and retail best practice. This year’s theme centred on the idea of ‘Transforming retail today, tomorrow and beyond’ to survive in an age of disruption. Retail leaders – Dr. Sean Sands and Dr. Violet Lazarevic – thoughtfully took to the stage and shared their global perspective on these interruptions and trends affecting […]

Read more

Retail Safari secured industry’s leading retail marketing operator

Sydney, Sept. 22, 2015 – retail marketing agency Retail Safari – part of CPM Australia – has secured one of the industry’s leading retail marketing operators, announcing the appointment of Nabih (Nabs) Awad as group account director. Effective immediately, Awad’s appointment consolidates CPM’s leadership team and its ongoing commitment in helping Australia’s top organisations by generating sales, growing their brands and building lasting connections with their consumers. Leading initiatives of strategy, sales and merchandising operations, […]

Read more

CPM Australia isn’t slowing down anytime soon

The August edition of The CEO Magazine includes Andrew Potter, CPM Australia’s Managing Director, interview on how CPM has been providing outsourced sales and marketing services to some of Australia’s most well-known brands for the past two decades and isn’t slowing down anytime soon. As one of the biggest outsourced sales and marketing companies in Australia, and with a list of blue-chip clients, CPM Australia has had a huge impact on the industry since its […]

Read more

From Brand Ambassadors to Engagement Specialists

For many years, Brand Ambassadors have been a ubiquitous part of the shopping environment. Used as a standard in-store promotional tactic by grocery and non-grocery manufacturers alike, their traditional role has predominantly involved increasing brand awareness, as well as driving sales. However, in recent years we have been observing changes in the Australian market, which in turn has led to an increasing sophistication in the role of Brand Ambassadors. How things have changed? We have […]

Read more