Sydney, Sept. 22, 2015 – retail marketing agency Retail Safari – part of CPM Australia – has secured one of the industry’s leading retail marketing operators, announcing the appointment of Nabih (Nabs) Awad as group account director. Effective immediately, Awad’s appointment consolidates CPM’s leadership team and its ongoing commitment in helping Australia’s top organisations by […]
CPM Australia isn’t slowing down anytime soon
The August edition of The CEO Magazine includes Andrew Potter, CPM Australia’s Managing Director, interview on how CPM has been providing outsourced sales and marketing services to some of Australia’s most well-known brands for the past two decades and isn’t slowing down anytime soon. As one of the biggest outsourced sales and marketing companies in […]
From Brand Ambassadors to Engagement Specialists
For many years, Brand Ambassadors have been a ubiquitous part of the shopping environment. Used as a standard in-store promotional tactic by grocery and non-grocery manufacturers alike, their traditional role has predominantly involved increasing brand awareness, as well as driving sales. However, in recent years we have been observing changes in the Australian market, which […]
Retail Safari CES 2015 Trends and Retail Innovations
The Consumer Electronics Show (CES) is the biggest industry event of its kind in the world, which this year saw over 170,000 attendees scour over 2.2 million square feet of exhibit space featuring more than 3,600 exhibitors. Whilst big brands often steal the show, this year also featured a record number of start-ups showcasing their […]
Retail Safari at #TECHmyway Conference
The TechMyWay conference was an invite-only event hosted by Lenovo in Sydney on Friday Feb 13th and Retail Safari had the privilege to be invited. Special guest speakers Marita Cheng (2012 young Australian of the Year), Cameron Parker (Founder of Black Milk Clothing) and Ashton Kutcher – (Actor, Entrepreneur and Lenovo Product Engineer) discussed what technology […]
CES 2015 – Intel Keynote
At Retail Safari we are immensely proud of our long-standing partnership with Intel in Australia and CES represent a fantastic opportunity to see what they have lined up for the year ahead and beyond. This year’s CES keynote by CEO Brian Krzanich started with a bang and kept up that momentum showing us that […]
