In the lead up to Christmas, we surveyed Australians to discover their shopping intentions for this Christmas season.
Shopper Behaviour
Accenture ratifies that consumers want a seamless shopping experience
New research from Accenture has reinforced that consumers want a seamless shopping experience across store, online and mobile but retailers are struggling to integrate these shopping channels hence failing to meet consumers’ expectations. According to the study physical store locations still can be considered as a vital asset that can be exploited by retailers in […]
