We know how, when and where to engage and influence customers along their purchase journey
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Overview
It's no longer good enough to tell consumers that your product is more valuable than the others. Instead, you need to exhibit how your product adds value to their lives.One of the best ways to do so is by creating relatable, engaging, and sharable content. With Munchkin's new entry into the Australian marketplace, they partnered with Retail Safari to create memorable brand exchanges by building awareness, demonstrating product benefits and assisting in the expansion of their retail ranging.Solution
With the view to educate potential consumers regarding the benefits of Munchkin grass fed formula, together we hit the road to create immersive and exciting local area marketing events.Additionally, our job was to introduce Australian families to Munchkin's range of innovative baby and toddler products. To expand their reach, our Munchkin Roadshow solution involved three components: the recruitment of engaging staff, selecting key locations, and producing engaging interactive consumer experiences.Result
To stand out from the crowd, we created an engaging family zone where we were able to maximize direct human interactions by offering the power of experience and the human touch.By doing so, we surpassed engagement KPIs, created social media hype as well as collected information to help create a database of future Munchkin lovers.Anything is possible when we work togetherContact us
