In today's environment, marketers are faced with the task of measuring which marketing channels are yielding the greatest return on investment.A category growth driver that we're witnessing is the use of insight and analytics. To measure our client's in-field marketing effectiveness, our financial services client asked us to develop a bespoke ROI tool that could assist them in tracking performance on their existing in-field marketing investment plus forecast ROI for future funding expansion.
To ultimately understand how our client's in-field activity & investment could impact their sales, our Insights & Analytics team were able to unlock the power of data and develop a bespoke ROI Calculator tool.We created a tool that can assign a dollar value for the entire program, per month or day and can even break down the value of a conversion. Furthermore, the tool can be segmented by merchant industry, postcode, or state allowing for better informed decisions surrounding resource allocation and investment.
Developed exclusively for our financial services client, the ROI Calculator tool reduces investment ambiguity and is biased towards calculating future growth.It provides our client with the most relevant criteria to measure their in-field marketing effectiveness, allowing precise allocation of future funds across the program.
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