Ideas, iteration and delivery sit at the heart of any marketing department. For our healthcare client's marketing department, creativity was at the top their requirements.To fulfil their requisites across Optical, Dental, Health, Corporate, Medical, Retail & Wellness, our client recognised that creativity can also be one of the most difficult areas to forecast both budgeting and resourcing needs. Thereby, they outsourced their creative needs with Retail Safari to help improve their scalability and to increase their capacity to meet their targets in an effective manner.
As a creative agency - who services other leading national and international brands - we provided our client with the access to experienced and quality graphic & digital designers, copy writers and content production resources.We understood that our client could not justify the expense to payroll creative resources on a full-time basis. This is where Retail Safari's studio came in and provided them with a creative solution & structure that suited their needs, timelines and budget.
As a nimble studio partner, we were able to apply a consistent creative messaging across different channels such as: retail windows, POS, catalogues, direct mail, eDM, digital in-centre advertising, web banners, and local area marketing.Aside from cost-savings, we were able to deliver a breadth of skills and creative outcomes across multi-platform campaigns. Our offering reduced the risks of execution, delivered strong return on investment and brought more effective results.
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