As part of IKEA UK’s ‘make more of your garden’ campaign, IKEA has created pop-up gardens in Liverpool Street and Waterloo train stations. These are expected to reach more than 800,000 commuters each day! This is a clever way to create a dynamic experience and immerse commuters in IKEA’s brand. IKEA’s pop-up shops are perfect […]
The rise of the supermarket concierge and health specialist
As food is very ‘in’ right now and customers love to ask for advice when they are in-store, it has become more prevalent across supermarkets in the US to start experimenting having chefs and health professional in-stores. The Food Channel network stated “the supermarket concierge” to be one of the top food trends for […]
Accenture ratifies that consumers want a seamless shopping experience
New research from Accenture has reinforced that consumers want a seamless shopping experience across store, online and mobile but retailers are struggling to integrate these shopping channels hence failing to meet consumers’ expectations. According to the study physical store locations still can be considered as a vital asset that can be exploited by retailers […]
