AT&T opened the doors of its first-ever “brand experience” store in Chicago. The 10,000-square-foot store attracts an estimated 30,000 customers per month and features AT&T’s first retail demos of a connected car and AT&T Digital Life home security and automation services. Other features include the Explorer Lounge, where customers can try out new apps in the […]
Retail Sector
In a global world, Australia is going local
A new study has found a strong shift in the balance of local vs. global marketing as Australian companies attempt to gain an edge on their competitors. Some of the country’s largest companies are planning to increase their allocation of localised marketing by up to 60% according to a report released by the Australian Centre […]
