The Consumer Electronics Show (CES) is the biggest industry event of its kind in the world. This year more than 150,000 industry professionals were attendance, including more than 35,000 from outside the United States. The Consumer Electronics Association’s President claims that this year CES touched one-third of the world’s population and the Retail Safari team […]
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Having a physical presence has proven to drive sales
Although the online-only model is very attractive and has cost and distribution advantages, having a physical presence has proven to drive sales with meaningful volume and be an effective channel to reach new customers. This is a large reason why companies like ASOS is thinking along these lines with Nick Roberston, CEO of ASOS saying […]
P&G Excellence Awards a win for Retail Safari
We’re very pleased to announce that at the Procter & Gamble Agency Summit yesterday in Sydney, Rebecca Lake, Retail Activation- P&G Account Manager, was the proud recipient of two certificates of excellence awards: • Best Execution of a Big Idea for the Oral B Starship program • Best Integrated Execution on the Ambi Pur/Big Brother campaign There […]
