Local Area Marketing

Brands need a local voice. In a world of globalisation and the ‘sameness’ of products and services people are increasingly seeking a sense of community, personalisation and authenticity.

One of the major challenges of national retail chains is the ability to tap into local opportunities without compromising brand and regulatory compliance.

As Australia’s leading local area marketing specialists we have created a breakthrough approach which has assisted many large organisations drive incremental sales and ROI through their retail networks.

From a single market or destination campaign through to local events and national road shows, each activation provides an interactive and highly targeted consumer experience designed to deliver increased foot traffic and sales at the local level.

Services include:

  • Market profiling and opportunity analysis
  • Local area and direct marketing campaigns
  • Channel marketing programs
  • Community activations – In store, In Mall, Pop-up, kiosks and Events
  • Community sponsorship programs
  • Roadshows

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