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We know how, when and where to engage and influence customers along their purchase journey

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Sampling and Demonstrations

Consumer Trialling Remains One of the Strongest Channels

May 11, 2016

Lynne McKay, GM Retail Activation, was asked to comment on which marketing channels were performing the strongest for Retail Safari’s FMCG clients.

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Half of people shopping with their mobile…how many will leave your store?

November 6, 2014

73 % of the 87% of Australians that use a smartphone or tablet use it for shopping according to a recent study by 3radical. Over 50% of those surveyed are using them in store to research products they are looking for or compare prices. So what does this mean for retailers and brands? The old […]

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A strong sales and marketing program can make all the difference

October 30, 2014

In the increasingly competitive Australian grocery retail environment, retailers and FMCG brands are facing challenges everywhere they look. The internet, arrival of major international players into the market and increasing range of Coles and Woolworths’ own-label products are just some of the many factors impacting the industry. So what to do? In these challenging circumstances, […]

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The retail jungle

July 30, 2014

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In today’s retail environment, the past is no longer a predictor of the future.  The unprecedented and seemingly unending changes in technology and consumer behaviour combined with the proliferation of media and products are challenging the traditional ways of doing business. For retailers and manufacturers, knowing how, where and when to engage consumers along their […]

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Effective event marketing improving ROI

June 24, 2014

As consumers and shoppers become increasingly mindful of their budgets, a report shows that event and experiential marketing programs are having a larger impact on purchase decisions. The newest EventTrack report for 2014 surveyed brands, customers and agencies, and found event marketing is a rapidly growing investment. The top two reasons for adding experiential consumer […]

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In-store services are now more important than ever

March 14, 2014

The February issue of Retail World magazine had a review on how in-store services are helping brands and retailers interact with shoppers. The retail environment continues to change and challenge. Merchandising and In-Store Sampling have long played an important role in any category and now are more important than ever. Products now live or die by […]

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CPM Australia Group would like to acknowledge the Traditional Custodians of this land and pay our respects to their Elders past and present. We extend that respect to Aboriginal and Torres Strait Islander peoples – Australia’s First Peoples. We are proud to be an organisation committed to reconciliation, unity and historical acceptance.

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