In the current competitive retail environment, Australian retailers are increasingly turning to specialist industry suppliers for the best advice and latest technologies to help drive business success. By engaging an expert, retailers can focus on their priorities without being distracted by their many other day-to-day demands according to August Retail World’s in-store services business review. […]
Sales
The retail jungle
In today’s retail environment, the past is no longer a predictor of the future. The unprecedented and seemingly unending changes in technology and consumer behaviour combined with the proliferation of media and products are challenging the traditional ways of doing business. For retailers and manufacturers, knowing how, where and when to engage consumers along their […]
Pop-up stores a major tool for businesses regardless of size
Pop-up stores are not limited to small retailers or online brands looking for a physical presence anymore. According to Courtney Subramanian’s articles in Fortune, more and more businesses are finding good reasons to launch pop-up shops as the concept not only provides a chance to generate more sales but also to learn more about customers, […]
Assisted selling gives a competitive sales advantage
As the rise of Assisted Selling continues, recent results in the US verify its effectiveness in the Consumer Electronics retail space with up to 22% uplift in sales when combined with Brand Advocacy amongst retail staff. While there is much debate as to the impact of online sales versus bricks-and-mortar retailing, these findings further strengthen […]
Capitalising on the omnichannel opportunity at retail
The National Australia Bank has reported that Australians spent 14.7 billion online last year with categories such as Liquor, Toys, Groceries and Console Games dominating in December 2013. Aussies spent $1.27 billion online in the lead up to Christmas, a 12.6% increase on December 2012 at $1.198 billion. What does that mean for traditional bricks […]
Death of the Salesman – Deepening the conversation
An updated edition of Death of the Salesman has been launched in the UK. Sponsored by CPM International, the book expands on the original version and takes a more in-depth look at the UK and European markets, challenging the way in which many businesses approach their sales function. The new book which includes a self-diagnostic […]
