The National Australia Bank has reported that Australians spent 14.7 billion online last year with categories such as Liquor, Toys, Groceries and Console Games dominating in December 2013. Aussies spent $1.27 billion online in the lead up to Christmas, a 12.6% increase on December 2012 at $1.198 billion. What does that mean for traditional bricks […]
Retail
Having a physical presence has proven to drive sales
Although the online-only model is very attractive and has cost and distribution advantages, having a physical presence has proven to drive sales with meaningful volume and be an effective channel to reach new customers. This is a large reason why companies like ASOS is thinking along these lines with Nick Roberston, CEO of ASOS saying […]
Death of the Salesman – Deepening the conversation
An updated edition of Death of the Salesman has been launched in the UK. Sponsored by CPM International, the book expands on the original version and takes a more in-depth look at the UK and European markets, challenging the way in which many businesses approach their sales function. The new book includes a companion website, […]
RadioShack unveiled new logo with new concept store
RadioShack, the U.S. electronics retailer, has launched its first new generation concept store in New York offering tech-hungry shoppers “a new level of products, service and excitement in a store that makes the buying experience fun”. The new format incorporates: – Helpful, informative Texpert staff – Technology that makes shopping interesting and playful, like touchscreens […]
Customers need more than products
This is one of the Harvard Business Review’s “Management Tip of the Day” articles that we found very interesting and wanted to share. The best salespeople see a sale as a consultation, not a transaction. They find ways to benefit the customer beyond what the product offers. Here are three ways you can be more […]
AT&T opens its first-ever “brand experience” store
AT&T opened the doors of its first-ever “brand experience” store in Chicago. The 10,000-square-foot store attracts an estimated 30,000 customers per month and features AT&T’s first retail demos of a connected car and AT&T Digital Life home security and automation services. Other features include the Explorer Lounge, where customers can try out new apps in the […]
