The reality is that purchasing is more a journey than an event. Customers go on a journey where they have multiple and more interactions than ever to achieve a specific goal – decide what product or service to buy. What they really expect is this journey to be seamless across all touchpoints. According to two […]
Trends
Localisation is essential for business growth
In the fast changing world of retail, localisation of brand relationships and offers represents both a major challenge and enormous opportunity for the industry. Despite the perceived benefits of globalisation, driven primarily by the quest for economies of scale, there is a seismic shift to localisation according to Retail World article. Consumers are becoming tired […]
In Finland, you can pay for your purchases with your face
Designed to improve the security and speed of transactions, the Finland-based company Uniqul has developed a payment system that uses facial recognition software to let customers pay for purchases without the need for cash, a credit card, a wallet or mobile phone. The system works with a Uniqul tablet placed at check-out stations. To confirm […]
How local retailers are approaching increased international competition
Interesting article in The Age today – Survival chic: Australian fashion’s new look. This is about how local retailers are preparing for increased competition from international retailers with H&M and Uniqlo on their way in addition to Zara and Topshop and others, and international online competition. It includes some comments from Retail Safari’s MD Gingkai […]
In a global world, Australia is going local
A new study has found a strong shift in the balance of local vs. global marketing as Australian companies attempt to gain an edge on their competitors. Some of the country’s largest companies are planning to increase their allocation of localised marketing by up to 60% according to a report released by the Australian Centre […]
