With the hunt for the highest ROI in marketing spend and broadest reach to consumers, marketers have been embracing new technologies as the solution to influence their target markets – but is it working? According to recent research¹, the Australian consumer isn’t necessarily embracing these technologies with the same fervour. As an example, Social Media […]
Trends
Capitalising on the omnichannel opportunity at retail
The National Australia Bank has reported that Australians spent 14.7 billion online last year with categories such as Liquor, Toys, Groceries and Console Games dominating in December 2013. Aussies spent $1.27 billion online in the lead up to Christmas, a 12.6% increase on December 2012 at $1.198 billion. What does that mean for traditional bricks […]
CES 2014 Trends and Retail Innovations
The Consumer Electronics Show (CES) is the biggest industry event of its kind in the world. This year more than 150,000 industry professionals were attendance, including more than 35,000 from outside the United States. The Consumer Electronics Association’s President claims that this year CES touched one-third of the world’s population and the Retail Safari team […]
Having a physical presence has proven to drive sales
Although the online-only model is very attractive and has cost and distribution advantages, having a physical presence has proven to drive sales with meaningful volume and be an effective channel to reach new customers. This is a large reason why companies like ASOS is thinking along these lines with Nick Roberston, CEO of ASOS saying […]
Retail Safari at the 2014 CES – Day 2 (Part 3)
2 in 1 devices are becoming more and more common in people’s lives, but consumers don’t know much about them until they have the opportunity to try before buying. Chris Holst has shared some key points provided at the “3 Keys for 2 in 1 in Retail” presentation during the Intel Retail Breakfast. These key […]
Retail Safari at the 2014 CES – Day 2 (Part 2)
The Retail Safari team attended the Intel Retail Breakfast at the Venetian Hotel and Chris Holst shared some of the highlights of the “Experiences for 2014” presentation: • Free me: – No wires – Intel is looking at wireless charging options for all devices and increasingly long battery life to untether and free consumers from power packs […]
