Australia’s retail sector is preparing for another highly competitive Christmas season, as new data on Australians’ Christmas shopping intentions reveals a decade of shifting habits and value-driven expectations. Now in its tenth year, CPM and Retail Safari’s Christmas Shopping Intentions Report, in partnership with Swinburne University’s CXI Research Group, tracks how Australians plan, shop, and […]
Retail Sector
Black Friday Reshapes a Decade of Australian Christmas Shopping
Media Release – 24 September 2025: Australians are rewriting Christmas shopping traditions, with Black Friday dominating Boxing Day as one of the country’s biggest shopping moments. This is a key finding of the 10th annual Christmas Shopping Intentions Report from CPM Australia, conducted in partnership with Swinburne University’s CXI Research Group. 2025 marks a decade […]
Unpacking Australia’s 2024 Christmas Shopping Trends
As the 2024 Christmas season approaches, Australia’s retail sector is navigating economic challenges that are reshaping holiday spending behaviour. While rising inflation and interest rates have prompted shoppers to be more strategic with their purchases, there is a cautiously optimistic outlook. A significant 76% of consumers plan to spend the same or more this holiday […]
2023 Australian Christmas Shopping Insights
The holiday season is fast approaching, and with it comes a flurry of questions about what will shape the 2023 holiday trading landscape in Australia. In response, CPM-Retail Safari is excited to announce the release of its highly anticipated 8th edition of the Christmas Shopping Intentions Survey, designed to offer invaluable insights into the shopping […]
Five tips to capitalise during the 2018 Christmas madness
To better understand where and when shoppers will be spending their hard-earned time and money during this year Christmas period, we surveyed 500 Australians in partnership with CXI Research Group from the Swinburne Business School. “To help our clients capitalise on the gift-buying madness”, said Nabib Awad, General Manager, Retail Safari, “our annual Christmas Shopping […]
Retail Safari has a brand new look
Big news! We’re delighted to announce yet another milestone in the Retail Safari journey: our brand refresh and new website. You’ll be able to see our new look anywhere from our website to our social networking pages (e.g., Facebook, LinkedIn, YouTube and Twitter). Our overall new look is light and modern, packed full of energy […]
