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Retail Marketing

2022 Christmas Shopping Intentions Outlook

October 18, 2022

2022 Australian Christmas Shopping Intentions Report

As we approach the 2022 Christmas shopping season, questions around purchasing behaviour changes in a post-COVID world abound. What’s different this year? What are the enduring changes? What’s reverting back to pre-pandemic norms? Findings from our 7th annual Christmas Shopping Intentions survey explore these questions and more. Our annual report: “Christmas Shopping Intentions – What […]

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Microsoft-Retail Safari Team Wins Four Accolades at 2021 Shop! Awards

April 8, 2022

Retail Safari Microsoft Field Team Wins 2021 Shop! Awards

Retail Safari and Microsoft were recently honoured among leading national retail marketers at this year’s Shop! ANZ Retail Marketing Awards. The Shop! Retail Marketing Awards showcase the creativity and success of the Australian and New Zealand retail marketing industry, with entrants awarded Gold, Silver and Bronze accolades across 26 categories, spanning both physical displays and […]

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Unboxing consumer shopping trends for Christmas 2021

November 3, 2021

2020 saw unprecedented disruptions to shopping and consumption patterns. For Christmas, Australians found new ways to find and buy gifts for loved ones by embracing online shopping to keep the spirit of the season alive. As we approach Christmas 2021 with the same challenges for retailers from COVID-19 restrictions and lockdowns, questions around what this […]

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Winning the e-commerce race: Maximising product ‘findability’

February 5, 2021

Detail Online Merchandising

A significant change in the retail landscape brought on by pandemic – one that seems here to stay – is the shift in shopper behaviour around their favoured channels for shopping. The proportion of shoppers using only a single channel for their shopping – either physical stores or online – has decreased, with a corresponding […]

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