Retail Safari has entered an exciting new chapter of growth, joining forces with Strikeforce AMC, one of Australia’s most established and respected field marketing organisations. The acquisition brings together two Australian success stories – both trusted by leading consumer brands and retailers – combining our sales and technology expertise with Strikeforce’s national scale and retail […]
Retail Marketing
What Australians’ 2025 Christmas Shopping Intentions Reveal
Australia’s retail sector is preparing for another highly competitive Christmas season, as new data on Australians’ Christmas shopping intentions reveals a decade of shifting habits and value-driven expectations. Now in its tenth year, CPM and Retail Safari’s Christmas Shopping Intentions Report, in partnership with Swinburne University’s CXI Research Group, tracks how Australians plan, shop, and […]
Black Friday Reshapes a Decade of Australian Christmas Shopping
Media Release – 24 September 2025: Australians are rewriting Christmas shopping traditions, with Black Friday dominating Boxing Day as one of the country’s biggest shopping moments. This is a key finding of the 10th annual Christmas Shopping Intentions Report from CPM Australia, conducted in partnership with Swinburne University’s CXI Research Group. 2025 marks a decade […]
Unpacking Australia’s 2024 Christmas Shopping Trends
As the 2024 Christmas season approaches, Australia’s retail sector is navigating economic challenges that are reshaping holiday spending behaviour. While rising inflation and interest rates have prompted shoppers to be more strategic with their purchases, there is a cautiously optimistic outlook. A significant 76% of consumers plan to spend the same or more this holiday […]
Australian Shoppers Start Christmas Early, Hunt for Deals
Media Release – 24 September 2024: 2024 Christmas Report: Early Sales, Omnichannel Shopping Dominate Holiday Season. CPM Australia announces the release of its annual Christmas Shopping Intentions Research Report for 2024, now in its ninth edition. Conducted in partnership with Swinburne University’s CXI Research Group, the report draws on data collected since 2016 and provides […]
2023 Australian Christmas Shopping Insights
The holiday season is fast approaching, and with it comes a flurry of questions about what will shape the 2023 holiday trading landscape in Australia. In response, CPM-Retail Safari is excited to announce the release of its highly anticipated 8th edition of the Christmas Shopping Intentions Survey, designed to offer invaluable insights into the shopping […]
