Australia’s retail sector is preparing for another highly competitive Christmas season, as new data on Australians’ Christmas shopping intentions reveals a decade of shifting habits and value-driven expectations. Now in its tenth year, CPM and Retail Safari’s Christmas Shopping Intentions Report, in partnership with Swinburne University’s CXI Research Group, tracks how Australians plan, shop, and […]
Merchandising
Black Friday Reshapes a Decade of Australian Christmas Shopping
Media Release – 24 September 2025: Australians are rewriting Christmas shopping traditions, with Black Friday dominating Boxing Day as one of the country’s biggest shopping moments. This is a key finding of the 10th annual Christmas Shopping Intentions Report from CPM Australia, conducted in partnership with Swinburne University’s CXI Research Group. 2025 marks a decade […]
Winning the e-commerce race: Maximising product ‘findability’
A significant change in the retail landscape brought on by pandemic – one that seems here to stay – is the shift in shopper behaviour around their favoured channels for shopping. The proportion of shoppers using only a single channel for their shopping – either physical stores or online – has decreased, with a corresponding […]
Retail Safari & Optus Take Home Gold
At last night’s 2018 Shop! Marketing at Retail Award, Optus and Retail Safari were awarded the Gold prize “2018 Field Marketing Excellence Award”. The industry event is dedicated to celebrating and recognising the innovations of retail and shopper marketing across Australia. “We are incredibly proud to receive this industry award,” Nabs Awad, Managing Director, Retail […]
Retail Safari & Microsoft take home 2017 POPAI’s Field Marketing Excellence Award
Oct 13, 2017 – At last night’s 2017 POPAI Marketing @ Retail Awards, Microsoft and their agency partner – Retail Safari – were awarded the “2017 Field Marketing Excellence Award”.
70% of customers walk out of store empty handed
It’s a simple fact that many retailers ignore at their peril! Seventy per cent of consumers will walk out of a store if they don’t have access to knowledgeable salespeople.
