Demand in the frozen desserts and pastries category has shifted from the traditional family-shared dessert to single-serve and bite-sized sweets according to Retail World’s category review in their August 22 issue. Some trends and predictions mentioned are that dessert shoppers have become more knowledgeable and are checking ingredients, switching to healthier options such as all-natural, […]
Insights
Effective event marketing improving ROI
As consumers and shoppers become increasingly mindful of their budgets, a report shows that event and experiential marketing programs are having a larger impact on purchase decisions. The newest EventTrack report for 2014 surveyed brands, customers and agencies, and found event marketing is a rapidly growing investment. The top two reasons for adding experiential consumer […]
