For many years, Brand Ambassadors have been a ubiquitous part of the shopping environment. Used as a standard in-store promotional tactic by grocery and non-grocery manufacturers alike, their traditional role has predominantly involved increasing brand awareness, as well as driving sales. However, in recent years we have been observing changes in the Australian market, which […]
In-store Experience
Half of people shopping with their mobile…how many will leave your store?
73 % of the 87% of Australians that use a smartphone or tablet use it for shopping according to a recent study by 3radical. Over 50% of those surveyed are using them in store to research products they are looking for or compare prices. So what does this mean for retailers and brands? The old […]
A strong sales and marketing program can make all the difference
In the increasingly competitive Australian grocery retail environment, retailers and FMCG brands are facing challenges everywhere they look. The internet, arrival of major international players into the market and increasing range of Coles and Woolworths’ own-label products are just some of the many factors impacting the industry. So what to do? In these challenging circumstances, […]
Effective event marketing improving ROI
As consumers and shoppers become increasingly mindful of their budgets, a report shows that event and experiential marketing programs are having a larger impact on purchase decisions. The newest EventTrack report for 2014 surveyed brands, customers and agencies, and found event marketing is a rapidly growing investment. The top two reasons for adding experiential consumer […]
Assisted selling gives a competitive sales advantage
As the rise of Assisted Selling continues, recent results in the US verify its effectiveness in the Consumer Electronics retail space with up to 22% uplift in sales when combined with Brand Advocacy amongst retail staff. While there is much debate as to the impact of online sales versus bricks-and-mortar retailing, these findings further strengthen […]
Capitalising on the omnichannel opportunity at retail
The National Australia Bank has reported that Australians spent 14.7 billion online last year with categories such as Liquor, Toys, Groceries and Console Games dominating in December 2013. Aussies spent $1.27 billion online in the lead up to Christmas, a 12.6% increase on December 2012 at $1.198 billion. What does that mean for traditional bricks […]
