Media Release – 2 April 2025: The State of Customer Experience in Australia Report – CX Drives Loyalty, but Two-Thirds of Australians Say Brands Still Miss the Mark. CPM Australia has released its annual State of Customer Experience Report, in partnership with Swinburne University’s CXI Research Group. The report reveals that, despite ongoing efforts by […]
Customer Experience
Elevating CX: The Human Touch
Media Release – Melbourne, April 4th, 2024: Study finds human representatives crucial for excellent customer service – a growing trend since 2016. Today’s release of CPM Australia’s “State of Customer Experience in Australia” report highlights that, for most Australians, excellent customer service means accessing knowledgeable human representatives and high-quality, consistent information – a consistent increasing […]
Poor CX Hurts the Bottom Line
Media Release – April 4th, 2023: Research reveals that over one-third of Australian consumers have stopped purchasing from a business after a bad experience. A negative customer experience has a significant impact on whether consumers purchase from a company again – with over one-third of Australian consumers having stopped purchasing from a business in the […]
Microsoft-Retail Safari Team Wins Four Accolades at 2021 Shop! Awards
Retail Safari and Microsoft were recently honoured among leading national retail marketers at this year’s Shop! ANZ Retail Marketing Awards. The Shop! Retail Marketing Awards showcase the creativity and success of the Australian and New Zealand retail marketing industry, with entrants awarded Gold, Silver and Bronze accolades across 26 categories, spanning both physical displays and […]
Five key insights shaping the customer service landscape
In today’s retail universe, brands are constantly rolling out new technologies, designing novel concepts and even applying clever publicity stunts. Each of these investments and innovations are attempts at competing for the attention, time and share of pocket of the digitally empowered consumers. Yet too few brands understand that – in the course of these […]
