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We know how, when and where to engage and influence customers along their purchase journey

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Activations

Whoever said ‘clicks’ would replace ‘bricks’?

July 25, 2016

Bricks-and-mortar retailing is as strong if not stronger than ever. In fact, the store is and will remain the centre of the sales universe.

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Consumer Trialling Remains One of the Strongest Channels

May 11, 2016

Lynne McKay, GM Retail Activation, was asked to comment on which marketing channels were performing the strongest for Retail Safari’s FMCG clients.

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ASDA UK Launches Christmas Quality Roadshow

December 8, 2015

UK Supermarket chain Asda has taken to the road this Christmas, treating shoppers to a magical Après Ski lodge experience.

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A strong sales and marketing program can make all the difference

October 30, 2014

In the increasingly competitive Australian grocery retail environment, retailers and FMCG brands are facing challenges everywhere they look. The internet, arrival of major international players into the market and increasing range of Coles and Woolworths’ own-label products are just some of the many factors impacting the industry. So what to do? In these challenging circumstances, […]

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Effective event marketing improving ROI

June 24, 2014

As consumers and shoppers become increasingly mindful of their budgets, a report shows that event and experiential marketing programs are having a larger impact on purchase decisions. The newest EventTrack report for 2014 surveyed brands, customers and agencies, and found event marketing is a rapidly growing investment. The top two reasons for adding experiential consumer […]

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In-store services are now more important than ever

March 14, 2014

The February issue of Retail World magazine had a review on how in-store services are helping brands and retailers interact with shoppers. The retail environment continues to change and challenge. Merchandising and In-Store Sampling have long played an important role in any category and now are more important than ever. Products now live or die by […]

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CPM Australia Group would like to acknowledge the Traditional Custodians of this land and pay our respects to their Elders past and present. We extend that respect to Aboriginal and Torres Strait Islander peoples – Australia’s First Peoples. We are proud to be an organisation committed to reconciliation, unity and historical acceptance.

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