Demand in the frozen desserts and pastries category has shifted from the traditional family-shared dessert to single-serve and bite-sized sweets according to Retail World’s category review in their August 22 issue. Some trends and predictions mentioned are that dessert shoppers have become more knowledgeable and are checking ingredients, switching to healthier options such as all-natural, […]
Insights
Marketing that the Australian consumer really wants
With the hunt for the highest ROI in marketing spend and broadest reach to consumers, marketers have been embracing new technologies as the solution to influence their target markets – but is it working? According to recent research¹, the Australian consumer isn’t necessarily embracing these technologies with the same fervour. As an example, Social Media […]
CES 2014 Trends and Retail Innovations
The Consumer Electronics Show (CES) is the biggest industry event of its kind in the world. This year more than 150,000 industry professionals were attendance, including more than 35,000 from outside the United States. The Consumer Electronics Association’s President claims that this year CES touched one-third of the world’s population and the Retail Safari team […]
