Frontline staff play a large role in converting a customer from an occasional shopper to a brand advocate.To enhance in-store conversations and to get the best out of their third party real estate, our telecommunications client turned their traditional merchandising model on its head. They reinvigorated their merchandising function by introducing a 'sales led approach'.
To increase their prepaid mobile market share, they joined forces with Retail Safari to replace their traditional merchandisers with sales merchandisers.The newly formed workforce was tasked to foster in-store relationships and negotiate incremental space while achieving sales growth across 4,500+ non-branded stores Australia-wide.
The newly formed 'sales led approach' successfully supported the distribution & execution of all products. By optimising their workforce through operational excellence our sales merchandisers were able to maximise stock availability & in store influence to drive sales & margin profitably for our client.
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