The Consumer Electronics Show (CES) is the biggest industry event of its kind in the world. This year more than 150,000 industry professionals were attendance, including more than 35,000 from outside the United States. The Consumer Electronics Association’s President claims that this year CES touched one-third of the world’s population and the Retail Safari team […]
Having a physical presence has proven to drive sales
Although the online-only model is very attractive and has cost and distribution advantages, having a physical presence has proven to drive sales with meaningful volume and be an effective channel to reach new customers. This is a large reason why companies like ASOS is thinking along these lines with Nick Roberston, CEO of ASOS saying […]
P&G Excellence Awards a win for Retail Safari
We’re very pleased to announce that at the Procter & Gamble Agency Summit yesterday in Sydney, Rebecca Lake, Retail Activation- P&G Account Manager, was the proud recipient of two certificates of excellence awards: • Best Execution of a Big Idea for the Oral B Starship program • Best Integrated Execution on the Ambi Pur/Big Brother campaign There […]
Retail Safari at the 2014 CES – Day 2 (Part 3)
2 in 1 devices are becoming more and more common in people’s lives, but consumers don’t know much about them until they have the opportunity to try before buying. Chris Holst has shared some key points provided at the “3 Keys for 2 in 1 in Retail” presentation during the Intel Retail Breakfast. These key […]
Retail Safari at the 2014 CES – Day 2 (Part 2)
The Retail Safari team attended the Intel Retail Breakfast at the Venetian Hotel and Chris Holst shared some of the highlights of the “Experiences for 2014” presentation: • Free me: – No wires – Intel is looking at wireless charging options for all devices and increasingly long battery life to untether and free consumers from power packs […]
Retail Safari at the 2014 CES – Day 2 (Part 1)
Some highlights from Las Vegas by Dominic O’Brien. CES 2014 was dominated by a number of emerging areas including digital health, fitness and wearable technologies. Digital health products included a huge range of connected sensor based devices including heart rate and blood pressure monitors, vital sign sensors and emergency alert systems with GPS technology. Wearable […]
