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P&G’s biggest “consumer experience” event in NYC

Procter & Gamble held a massive sampling event in New York City on June 19 in five pop-up temporary locations that resembled big blue “experience boxes” across the city. The EverydayEffect event aimed to build awareness about P&G’s brands after it found that while the average American household uses ten P&G products, most consumers could […]

Customers need more than products

This is one of the Harvard Business Review’s “Management Tip of the Day” articles that we found very interesting and wanted to share. The best salespeople see a sale as a consultation, not a transaction. They find ways to benefit the customer beyond what the product offers. Here are three ways you can be more […]

AT&T opens its first-ever “brand experience” store

AT&T opened the doors of its first-ever “brand experience” store in Chicago. The 10,000-square-foot store attracts an estimated 30,000 customers per month and features AT&T’s first retail demos of a connected car and AT&T Digital Life home security and automation services. Other features include the Explorer Lounge, where customers can try out new apps in the […]

Consumers want retailers to enhance the in-store shopping experience

Consumers are increasingly using digital tools in their path to purchase. According to SapientNitro survey there is a high degree of readiness among shoppers to embrace digital communications and combine online planning with in-store visits to make their shopping more informed, cost-effective and enjoyable. It’s never been more critical for retailers to recognize that integrating […]

In a global world, Australia is going local

A new study has found a strong shift in the balance of local vs. global marketing as Australian companies attempt to gain an edge on their competitors. Some of the country’s largest companies are planning to increase their allocation of localised marketing by up to 60% according to a report released by the Australian Centre […]