The reality is that purchasing is more a journey than an event. Customers go on a journey where they have multiple and more interactions than ever to achieve a specific goal – decide what product or service to buy. What they really expect is this journey to be seamless across all touchpoints. According to two […]
Localisation is essential for business growth
In the fast changing world of retail, localisation of brand relationships and offers represents both a major challenge and enormous opportunity for the industry. Despite the perceived benefits of globalisation, driven primarily by the quest for economies of scale, there is a seismic shift to localisation according to Retail World article. Consumers are becoming tired […]
In Finland, you can pay for your purchases with your face
Designed to improve the security and speed of transactions, the Finland-based company Uniqul has developed a payment system that uses facial recognition software to let customers pay for purchases without the need for cash, a credit card, a wallet or mobile phone. The system works with a Uniqul tablet placed at check-out stations. To confirm […]
How local retailers are approaching increased international competition
Interesting article in The Age today – Survival chic: Australian fashion’s new look. This is about how local retailers are preparing for increased competition from international retailers with H&M and Uniqlo on their way in addition to Zara and Topshop and others, and international online competition. It includes some comments from Retail Safari’s MD Gingkai […]
RadioShack unveiled new logo with new concept store
RadioShack, the U.S. electronics retailer, has launched its first new generation concept store in New York offering tech-hungry shoppers “a new level of products, service and excitement in a store that makes the buying experience fun”. The new format incorporates: – Helpful, informative Texpert staff – Technology that makes shopping interesting and playful, like touchscreens […]
No ordinary park bench, one full of surprises.
Virgin Atlantic brought its top service and amenities to New Yorkers in a very unique way. The airline transformed an ordinary New York City park bench into a first class seating area. Unexpected park visitors, who sat on the red cushioned bench, were treated to a little Upper Class in-flight experience with a difference – […]
