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Shopper Behaviour

Half of people shopping with their mobile…how many will leave your store?

November 6, 2014

73 % of the 87% of Australians that use a smartphone or tablet use it for shopping according to a recent study by 3radical. Over 50% of those surveyed are using them in store to research products they are looking for or compare prices. So what does this mean for retailers and brands? The old […]

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Refined palates driving indulgence and premiumisation

August 27, 2014

Demand in the frozen desserts and pastries category has shifted from the traditional family-shared dessert to single-serve and bite-sized sweets according to Retail World’s category review in their August 22 issue. Some trends and predictions mentioned are that dessert shoppers have become more knowledgeable and are checking ingredients, switching to healthier options such as all-natural, […]

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Touchpoints are still important, but customers care about the journey

August 19, 2013

The reality is that purchasing is more a journey than an event. Customers go on a journey where they have multiple and more interactions than ever to achieve a specific goal – decide what product or service to buy. What they really expect is this journey to be seamless across all touchpoints. According to two […]

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Consumers want retailers to enhance the in-store shopping experience

June 5, 2013

Consumers are increasingly using digital tools in their path to purchase. According to SapientNitro survey there is a high degree of readiness among shoppers to embrace digital communications and combine online planning with in-store visits to make their shopping more informed, cost-effective and enjoyable. It’s never been more critical for retailers to recognize that integrating […]

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CPM Australia Group would like to acknowledge the Traditional Custodians of this land and pay our respects to their Elders past and present. We extend that respect to Aboriginal and Torres Strait Islander peoples – Australia’s First Peoples. We are proud to be an organisation committed to reconciliation, unity and historical acceptance.

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