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Local Area Marketing

Localisation is essential for business growth

August 12, 2013

In the fast changing world of retail, localisation of brand relationships and offers represents both a major challenge and enormous opportunity for the industry. Despite the perceived benefits of globalisation, driven primarily by the quest for economies of scale, there is a seismic shift to localisation according to Retail World article. Consumers are becoming tired […]

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How local retailers are approaching increased international competition

July 29, 2013

Interesting article in The Age today – Survival chic: Australian fashion’s new look. This is about how local retailers are preparing for increased competition from international retailers with H&M and Uniqlo on their way in addition to Zara and Topshop and others, and international online competition. It includes some comments from Retail Safari’s MD Gingkai […]

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In a global world, Australia is going local

May 28, 2013

A new study has found a strong shift in the balance of local vs. global marketing as Australian companies attempt to gain an edge on their competitors. Some of the country’s largest companies are planning to increase their allocation of localised marketing by up to 60% according to a report released by the Australian Centre […]

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CPM Australia Group would like to acknowledge the Traditional Custodians of this land and pay our respects to their Elders past and present. We extend that respect to Aboriginal and Torres Strait Islander peoples – Australia’s First Peoples. We are proud to be an organisation committed to reconciliation, unity and historical acceptance.

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