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Insights

Unpacking Australia’s 2024 Christmas Shopping Trends

September 25, 2024

2024- Christmas-Shopping-Intentions-Research-CPM-Australia-Retail-Safari

As the 2024 Christmas season approaches, Australia’s retail sector is navigating economic challenges that are reshaping holiday spending behaviour. While rising inflation and interest rates have prompted shoppers to be more strategic with their purchases, there is a cautiously optimistic outlook. A significant 76% of consumers plan to spend the same or more this holiday […]

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Australian Shoppers Start Christmas Early, Hunt for Deals

September 24, 2024

2024 Christmas Shopping Intentions in Australia Research

Media Release – 24 September 2024: 2024 Christmas Report: Early Sales, Omnichannel Shopping Dominate Holiday Season. CPM Australia announces the release of its annual Christmas Shopping Intentions Research Report for 2024, now in its ninth edition. Conducted in partnership with Swinburne University’s CXI Research Group, the report draws on data collected since 2016 and provides […]

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2023 Australian Christmas Shopping Insights

October 19, 2023

Australian Christmas Shopping Intentions Research Report CPM-Retail-Safari

The holiday season is fast approaching, and with it comes a flurry of questions about what will shape the 2023 holiday trading landscape in Australia. In response, CPM-Retail Safari is excited to announce the release of its highly anticipated 8th edition of the Christmas Shopping Intentions Survey, designed to offer invaluable insights into the shopping […]

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Unlocking Consumer Trends for CX Success

May 10, 2023

CPM-Retail Safari State of CX in Australia Research

For Australian consumers, great customer service is about consistently receiving the right information and knowledgeable help. It’s no surprise then that improving customer experience is a top priority for Australian businesses. To better understand Australian consumers’ perceptions of what makes for CX excellence, we partnered with Swinburne University’s CXI Research Group to undertake our annual […]

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2022 Christmas Shopping Intentions Outlook

October 18, 2022

2022 Australian Christmas Shopping Intentions Report

As we approach the 2022 Christmas shopping season, questions around purchasing behaviour changes in a post-COVID world abound. What’s different this year? What are the enduring changes? What’s reverting back to pre-pandemic norms? Findings from our 7th annual Christmas Shopping Intentions survey explore these questions and more. Our annual report: “Christmas Shopping Intentions – What […]

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Unboxing consumer shopping trends for Christmas 2021

November 3, 2021

2020 saw unprecedented disruptions to shopping and consumption patterns. For Christmas, Australians found new ways to find and buy gifts for loved ones by embracing online shopping to keep the spirit of the season alive. As we approach Christmas 2021 with the same challenges for retailers from COVID-19 restrictions and lockdowns, questions around what this […]

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