Bricks-and-mortar retailing is as strong if not stronger than ever. In fact, the store is and will remain the centre of the sales universe.
Lynne McKay, GM Retail Activation, was asked to comment on which marketing channels were performing the strongest for Retail Safari’s FMCG clients.
UK Supermarket chain Asda has taken to the road this Christmas, treating shoppers to a magical Après Ski lodge experience.
In the increasingly competitive Australian grocery retail environment, retailers and FMCG brands are facing challenges everywhere they look. The internet, arrival of major international players into the market and increasing range of Coles and Woolworths’ own-label products are just some of the many factors impacting the industry. So what to do? In these challenging circumstances, […]
As consumers and shoppers become increasingly mindful of their budgets, a report shows that event and experiential marketing programs are having a larger impact on purchase decisions. The newest EventTrack report for 2014 surveyed brands, customers and agencies, and found event marketing is a rapidly growing investment. The top two reasons for adding experiential consumer […]
The February issue of Retail World magazine had a review on how in-store services are helping brands and retailers interact with shoppers. The retail environment continues to change and challenge. Merchandising and In-Store Sampling have long played an important role in any category and now are more important than ever. Products now live or die by […]